2022年直播带货运营与管理2.0版【7月】
├─0、2022年4月5月6月7月（最近更新先看这个）
│&nBSp;&nBSp;├─4月更新
│&nBSp;&nBSp;│&nBSp;&nBSp;├─阿迪达斯
│&nBSp;&nBSp;│&nBSp;&nBSp;├─金佑琳美妆护肤话术
│&nBSp;&nBSp;│&nBSp;&nBSp;├─蕾蕾公主
│&nBSp;&nBSp;│&nBSp;&nBSp;├─商家如何组建短视频部门
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈1.女鞋话术.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈1=N的保姆级脚本公式.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈1主播初级练习话术脚本.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈2.女鞋话术拆解.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈2022抖音小店店铺页运营手册.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈2022上半年公司化运营工作规划.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈2022新手帐号定位手册.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈2主播中级在线憋单话术逻辑脚本.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈3主播高级憋单和单品话术逻辑脚本.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈xxx护肤公司抖音运营策略表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈xxx手机公司抖音运营筹划表格.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈xxx珠宝公司抖音运营策略表.xls
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈XX直播团队绩效考核方案.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【3C及电器类】短视频创作避坑指南.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【蝉妈妈】保姆级零食饮料直播话术攻略(2).pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【蝉妈妈】保姆级零食饮料直播话术攻略.jpg
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【蝉妈妈】保姆级零食饮料直播话术攻略.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【服装配件类】短视频创作避坑指南.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【护肤彩妆类脚本】.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【箱包类】话术脚本4月.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【箱包类】话术脚本4月.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【箱包类】箱包直播带货脚本（话术案例).pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈宝拉好物直播话术.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈常二哥直播话术.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈带货主播分级标准与晋升考核.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈单点场景应对话术.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音mcn公司新员工入职培训课件.PPTx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音TOP10直播间常用话术汇总.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音带货主播培训PPT-企业自播主播孵化PPT培训资料-带货主播怎么做？直播销售员课程.PPTx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音电商FACT 经营矩阵模型.PPTx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音电商算法深度解析，讲透权重&AMp;流量分配原理.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音电商直播投放策略指南.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音起号自我诊断表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音热门赛道及其代表账号盘点.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音实操起号及运营要点.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音直播最新算法解析.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音最全30个赛道及159个细分道.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈短视频带货直播带巨量千川全案运营地图.jpg
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈二个维度拆解直播间数据.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈服装&AMp;鞋子话术合集42050字.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈服装话术脚本4月.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈岗位交叉表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈高级场控职责.png
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈官方DOU+课堂整理：DOU+的几点小技巧.PPTx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈家居百货憋单上人话术.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈脚本预审功能解读.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈流量突围新引擎：2022抖音电商优质内容说明书.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈猫壹好物直播话术.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈某陪跑团队的直播规划(珠宝品类).xls.xls
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈男装通用话术流程-执行参考(1).PanD
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈女装话术流程-执行参考.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈皮草部分话术3.0.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈千川投放起号数据指标.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈如何挑选爆款商品【图文教程】.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈商家帐号内容适配类别.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈饰品主播上人气话术.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈童装直播话术.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈五个女博士直播话术.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈小白起号VS专业起号.PPTx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈小店随心推起号规划.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈小果饰品直播话术（完整版）.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈晓晓手作.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈新号总体投放思路.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈新人主播镜头动作培训.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈新手男装直播通用执行流程.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈选品维度细节和打分表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈一一好物直播话术.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈优秀直播间话术.zIP
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈于洋（高端首饰）.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈运营职级薪资和晋升标准.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈账号定位模板.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播带货的13条核心技巧解析.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播带货起号.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播带货数据指标.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播复盘执行细节讲解手册.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播画面优化标准教案.PPTx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播间避免封禁秘籍.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播间标准化执行流程.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播间的日常维护手册（场控）1.png
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播间广场的算法逻辑与流量结构.jpg
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播间检查事项登记表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播间进流量指标 如何提高流量来源.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播间数据记录&AMp;复盘.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播间水军(场控)攻略.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播起号规划.xls
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播起号与执行优化.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播数据记录表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播执行避坑指南.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈重点推荐！！话术大全{S级话术资料}.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈珠宝话术.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈主播处罚制度.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈主播等级薪资及晋升降级考核标准.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈主播级别及薪酬参考.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈主流直播间6种带货玩法及健康账号的结构体系.docx
│&nBSp;&nBSp;├─50份顶流直播间带货常用表格汇总
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈1.jpeg
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈2022抖音直播运营基础知识通案.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈3、排班逻辑.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈4、客服KPI考核.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈（年）直播带货排期计划表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈（日）主播直播排班表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈（周）直播排班表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈产品卖点说明表 (1).xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈场控——绩效考核指标表.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈创作者标签.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈带货主播——绩效考核指标表.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈电商客户售后登记表 (1).xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈电商售后管理表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈电商售后管理系统.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖店客服考核表(参考).xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖店客服日常工作汇报模版.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音MCN机构员工保密协议书.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音视频艺人合作协议 (1).docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音视频艺人合作协议.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音售后处理登记表.xls
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈逗音小店代运营服务合同（GMV模式付费）.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈短视频数据分析表格.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈对标账号数据监控表 (1).xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈付费投放数据统计表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈跟场测款记录表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈供应链方与直播团队战略合作合同.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈商品排品表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈售后服务全程记录表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈售后管理表格模板.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈双十一直播排班表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈通用品类直播脚本.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈同行直播场景记录表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈选品维度细节和打分表 (1).xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈选品维度细节和打分表 (2).xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播安排表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播带货下播结案表.xls
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播带货综合表格汇总.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播复盘量化表.xls
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播间标准化执行流程 (1).docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播间常用话术脚本（复杂版） (1).xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播间每日复盘表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播客服——绩效考核指标表.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播排班表1.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播排班表2.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播数据排班表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播信息排班表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播运营专员——绩效考核指标表.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播助播——绩效考核指标表.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播总监——绩效考核指标表.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈主播、助播提成方案.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈主播竞业限制协议.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈助播考核表.xlsx
│&nBSp;&nBSp;├─5月更新
│&nBSp;&nBSp;│&nBSp;&nBSp;├─5月-绩效管理
│&nBSp;&nBSp;│&nBSp;&nBSp;├─阿迪达斯直播间话术
│&nBSp;&nBSp;│&nBSp;&nBSp;├─安踏直播间话术
│&nBSp;&nBSp;│&nBSp;&nBSp;├─超级话术系列【不定期更新】
│&nBSp;&nBSp;│&nBSp;&nBSp;├─短视频传播的底层逻辑
│&nBSp;&nBSp;│&nBSp;&nBSp;├─管理体系
│&nBSp;&nBSp;│&nBSp;&nBSp;├─韩熙小个子女装直播间话术
│&nBSp;&nBSp;│&nBSp;&nBSp;├─合同协议(已同步至合同大类)
│&nBSp;&nBSp;│&nBSp;&nBSp;├─胡萝卜不糊工作室女装话术
│&nBSp;&nBSp;│&nBSp;&nBSp;├─华粉亲选直播间话术
│&nBSp;&nBSp;│&nBSp;&nBSp;├─话术系列
│&nBSp;&nBSp;│&nBSp;&nBSp;├─金佑琳美妆护肤话术
│&nBSp;&nBSp;│&nBSp;&nBSp;├─酷酷熊直播间话术
│&nBSp;&nBSp;│&nBSp;&nBSp;├─蕾蕾公主直播间话术
│&nBSp;&nBSp;│&nBSp;&nBSp;├─零食饮料直播话术执行流程（像素级拆解）
│&nBSp;&nBSp;│&nBSp;&nBSp;├─盘点直播间TOP10话术
│&nBSp;&nBSp;│&nBSp;&nBSp;├─胖虎热巴直播间话术
│&nBSp;&nBSp;│&nBSp;&nBSp;├─千屿sheila
│&nBSp;&nBSp;│&nBSp;&nBSp;├─邱莹莹直播间话术
│&nBSp;&nBSp;│&nBSp;&nBSp;├─实用表格
│&nBSp;&nBSp;│&nBSp;&nBSp;├─视频【抖音憋单玩法合集】各种憋单玩法&AMp;话术，谁用谁爽
│&nBSp;&nBSp;│&nBSp;&nBSp;├─视频【抖音憋单玩法合集】各种憋单玩法&AMp;话术，谁用谁爽_0602162849
│&nBSp;&nBSp;│&nBSp;&nBSp;├─随心直播间话术
│&nBSp;&nBSp;│&nBSp;&nBSp;├─王奕婷服饰 女装
│&nBSp;&nBSp;│&nBSp;&nBSp;├─欣子直播间话术
│&nBSp;&nBSp;│&nBSp;&nBSp;├─行业报告
│&nBSp;&nBSp;│&nBSp;&nBSp;├─应小姐女装话术
│&nBSp;&nBSp;│&nBSp;&nBSp;├─悠悠童话童装直播间话术
│&nBSp;&nBSp;│&nBSp;&nBSp;├─直播培训
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈.DS_Store
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈.~体育直播间月销千万级直播话术.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈4种直播带货团队结构及工作流程.png
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈！最新480 页《短视频实战一本通》.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【官方】线下新手商家学习手册.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【专业】抖音直播电商孵化项目方案大纲.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈包包新号直播脚本.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈茶类直播脚本.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈茶叶类目话术框架.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈茶叶类目话术框架.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈茶叶品类脚本（参考）.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈潮牌直播话术.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈单场 50W 的茶叶直播话术框架.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈单场百万的直播脚本.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音品牌主页运营指导手册通案【短视频营销】_0602162849.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音品牌主页运营指导手册通案【短视频营销】.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音直播最新底层算法解析.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈短视频优质内容评判标准.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈公司短视频评审会制度.doc
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈话术填空及参考示例_0511120421.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈话术填空及参考示例.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈黄金珠宝话术.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈黄金珠宝直播脚本 (1).docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈极限词整理(1).docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈家纺起新号点对点送福利.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈巨量千川120条投放经验.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈冷启动初级直播脚本规划表V.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈连衣裙案例解析.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈灵魂12问！深度揭秘直播流量困境.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈免单正价高返起号框架话术.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈男装裤子直播话术五分钟单品循环话术.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈商家体验分规范最新修订.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈新版抖音小店操作_0602162849.PPTx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈新版抖音小店操作.PPTx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈新人直播0到1开播全流程.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈优质的爆款带货视频的万能公式.PPTx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈整体话术流程模板.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播百问百答300问_0602162849.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播百问百答300问.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播带货精品话术400条(适用各环节).pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播带货停留拉新详细话术脚本.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播间进流量指标 如何提高流量来源.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播排品逻辑(1).docx
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈专业主播如何提粉丝留存率？.docx
│&nBSp;&nBSp;├─6月更新
│&nBSp;&nBSp;│&nBSp;&nBSp;├─6月
│&nBSp;&nBSp;│&nBSp;&nBSp;├─MCN内部泄露万能话术公式（附表格）
│&nBSp;&nBSp;│&nBSp;&nBSp;├─Mr.weng专属
│&nBSp;&nBSp;│&nBSp;&nBSp;├─话术更新
│&nBSp;&nBSp;│&nBSp;&nBSp;├─月薪20万主播直播数据分析表格（共20张表格和话术）
│&nBSp;&nBSp;│&nBSp;&nBSp;├─月薪8W运营直播数据分析表格(共十五套，表中含表哦）
│&nBSp;&nBSp;│&nBSp;&nBSp;├─直播数据分析表格(共十套，表中含表哦）
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈06电商直播复盘方法论.PPTx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈100条应对顾客投诉的标准话术!.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈120分钟直播脚本.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈120条千川小知识.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈13各类目卖点参考(1).docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈ab链接打法话术.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈colorkey珂拉琪直播话术.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈Polo裙直播话术.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈sku颜色(1).xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈（男鞋）月薪百万回力新号起号话术框架.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【服装】价格优惠直播策划.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【女鞋】话术像素级拆解.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【香水】1分钟级话术.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【香水】带货直播话术.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【香水】直播话术参考.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈催单话术大总结.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈单场240W短袖T恤直播话术详细拆解.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音小店客服话术.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈高客单女装直播话术框架憋单话术流程.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈个人直播脚本（填写版）.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈公屏回复手册.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈瓜瓜呀服饰直播间话术.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈杭州月薪8W运营一天的工作记录.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈客服在各场景下的应对策略及话术建议.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈冷启动宝典（对外）.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈连衣裙案例解析.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈某MCN机构内部系统直播计划平播快速起号流程.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈楠一青瓷话术(1).docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈农产品直播电商运营策划方案.PPTx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈数据漏斗复盘表（每天必看）.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈隋心单场700w话术拆解.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈小白AB链起号实操+防违规播法话术.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈小小直播间话术.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈新手首播做的直播计划表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈影响直播间销售额的4个坏习惯.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈月销百万直播间话术SOP_0628125013.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈月销百万直播间话术SOP.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈张同学首场直播300w营业额&nBSp;&nBSp;直播话术像素级拆解.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈整体话术流程模板.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播管控表：直播流程内容策划_0621153350.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播管控表：直播流程内容策划_0628125013.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播管控表：直播流程内容策划.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播引流短视频万能拍摄模板全方位拆解.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈重点推荐！！话术大全{S级话术资料}.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈主播招聘培训流程优化(图).png
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈最简单的一份9.9低价引流法.docx
│&nBSp;&nBSp;└─7月更新
│&nBSp;&nBSp;└─├─绩效考核（已同步至第十章)
│&nBSp;&nBSp;└─├─新手直播工具表格包(27份)
│&nBSp;&nBSp;└─├─行业洞察报告
│&nBSp;&nBSp;└─├┈【茶行业】巨量千川爆量投放指南.pdf
│&nBSp;&nBSp;└─├┈【专业】服装类目话术框架 (1).docx
│&nBSp;&nBSp;└─└┈美妆护肤类直播话术框架流程.pdf
├─10、团队管理——明规明矩、考核与合作
│&nBSp;&nBSp;├─1、商业计划书
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈2021产业园区网红电商直播基地项目孵化商业计划书78P.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈2021产业园区网红电商直播基地项目孵化商业计划书78P.PPTx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈MCN创新创业项目商业计划书20190827(1).pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈产业直播供销平台方案.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈电商主播直播培训机构项目计划方案.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音直播电商项目计划书【精品】.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈短视频电商工作室创业计划书PPT.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈短视频项目创业商业计划书【精品】.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈短视频项目开发策划书.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈短视频直播电商项目创业商业计划书-小团队创业直播电商计划书.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈飞来飞趣旅行MCN商业计划书.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈罗永浩电商直播商业计划书.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直 播基地 项目 计划书.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播电商网红主播孵化培训基地项目商业计划书.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播电商网红主播孵化培训基地项目商业计划书.PPTx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播基地方案.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈直播商业计划书.pdf
│&nBSp;&nBSp;├─2、管理制度
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音 MCN 机构管理制度汇编（ 员工手册）.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈签约主播艺人管理制度.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播公司运营管理制度.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈直播间管理(最新版).docx
│&nBSp;&nBSp;├─3、合同协议
│&nBSp;&nBSp;│&nBSp;&nBSp;├─保密及竞业协议
│&nBSp;&nBSp;│&nBSp;&nBSp;├─达人孵化
│&nBSp;&nBSp;│&nBSp;&nBSp;├─代播协议
│&nBSp;&nBSp;│&nBSp;&nBSp;├─代运营类协议合同
│&nBSp;&nBSp;│&nBSp;&nBSp;├─短视频IP项目孵化合作协议
│&nBSp;&nBSp;│&nBSp;&nBSp;├─短视频达人合同协议
│&nBSp;&nBSp;│&nBSp;&nBSp;├─短视频拍摄制作合同
│&nBSp;&nBSp;│&nBSp;&nBSp;├─股权协议
│&nBSp;&nBSp;│&nBSp;&nBSp;├─合伙协议
│&nBSp;&nBSp;│&nBSp;&nBSp;├─劳务合同
│&nBSp;&nBSp;│&nBSp;&nBSp;├─陪跑协议
│&nBSp;&nBSp;│&nBSp;&nBSp;├─培训协议
│&nBSp;&nBSp;│&nBSp;&nBSp;├─其它
│&nBSp;&nBSp;│&nBSp;&nBSp;└─直播带货合作协议
│&nBSp;&nBSp;├─4、薪酬绩效
│&nBSp;&nBSp;│&nBSp;&nBSp;├─公司二：直播方向
│&nBSp;&nBSp;│&nBSp;&nBSp;├─公司三：直播方向
│&nBSp;&nBSp;│&nBSp;&nBSp;├─公司四：短视频方向
│&nBSp;&nBSp;│&nBSp;&nBSp;├─公司五：直播方向
│&nBSp;&nBSp;│&nBSp;&nBSp;├─公司一：短视频与直播电商方向
│&nBSp;&nBSp;│&nBSp;&nBSp;└─其它
│&nBSp;&nBSp;└─5、其它
│&nBSp;&nBSp;└─├┈保密协议.docx
│&nBSp;&nBSp;└─├┈调薪申请.xlsx
│&nBSp;&nBSp;└─├┈抖音账号使用承诺书(实用范本).docx
│&nBSp;&nBSp;└─├┈抖音直播带货主播下播结案表(2022年版).xlsx
│&nBSp;&nBSp;└─├┈公司短视频评审会制度.doc
│&nBSp;&nBSp;└─├┈加班申请单.docx
│&nBSp;&nBSp;└─├┈离职交接表.xlsx
│&nBSp;&nBSp;└─├┈面试问答提纲模板.doc
│&nBSp;&nBSp;└─├┈某产品抖音电商账号启动预算参考.emmx
│&nBSp;&nBSp;└─├┈某产品抖音电商账号启动预算参考.png
│&nBSp;&nBSp;└─├┈入职函.docx
│&nBSp;&nBSp;└─├┈运营面试人员信息登记表.docx
│&nBSp;&nBSp;└─├┈直播岗位入职须知.docx
│&nBSp;&nBSp;└─├┈直播管理：项目制定流程.docx
│&nBSp;&nBSp;└─├┈直播间管理(2022年版).docx
│&nBSp;&nBSp;└─├┈周工作计划.xlsx
│&nBSp;&nBSp;└─├┈主播面试评价表.doc
│&nBSp;&nBSp;└─└┈主播在面试信息登记表.docx
├─1、直播解读——兴趣电商的基础了解
│&nBSp;&nBSp;├─赛道分类
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈2022新锐品牌出奇制胜的底层逻辑.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【茶类】2022抖音电商茶行业洞察报告.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【宠物】2021宠物食品行业消费洞察报告.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【宠物】22021抖音电商宠物经济洞察报告-巨量算数-20210531.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【电竞游戏】2022中国电竞行业研究报告.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【服饰鞋包】2022抖音服饰鞋包行业分析报告.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【服饰鞋包】2022年抖音服装品类直播带货观察报告-克劳锐.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【护肤】2022年护肤行业选品调研报告.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【家电】2022抖音电商家电行业洞察报告.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【家居服】成为电商类目TOP的三种打法：洞察品牌路线、厂牌路线、性价比路线的底层逻辑.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【家清个护】家清个护行业发展分析报告-星图数据.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【健身】抖音运动健身报告.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【露营】2022露营品质研究报告.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【美妆】2022抖音电商新锐美妆品牌白皮书.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【内容】2022年中国女性内衣行业研究报告.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【三农】抖音三农报告（蝉妈妈）.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【三农】社交媒体三农内容发展趋势洞察-克劳锐.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【食品】2022儿童食品行业研究报告-町芒研究院.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【食品饮料】2022抖音电商国货食品饮料消费洞察报告-抖音电商.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【食品饮料】2022年策略：白酒稳中有进、积极布局食品.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【食品饮料】食潮—2022探索食品饮料行业未来趋势.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【食品饮料】食品饮料品牌新媒体内容营销报告.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【食品饮料】与“食”俱进——2022抖音电商食品行业趋势白皮书.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【视频】2022短剧内容生态发展研究-克劳锐.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【视频】2022年长短视频IP格局及趋势洞察报告.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【数码】2022年短视频电商品牌营销专题——手机品牌营销分析报告.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【图书】2022图书出版行业营销白皮书.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈【元宇宙】2022元宇宙产业发展趋势报告-速途元宇宙研究院.pdf
│&nBSp;&nBSp;├┈2021年中国直播电商行业报告.pdf
│&nBSp;&nBSp;├┈2021年中国直播电商行业研究报告.pdf
│&nBSp;&nBSp;├┈2022达人营销发展洞察报告.pdf
│&nBSp;&nBSp;├┈2022电商行业趋势报告.pdf
│&nBSp;&nBSp;├┈2022抖音电商节点营销白皮书.pdf
│&nBSp;&nBSp;├┈2022抖音电商新品牌成长报告-0112.pdf
│&nBSp;&nBSp;├┈2022抖音电商优质内容说明书.docx
│&nBSp;&nBSp;├┈2022年中国短视频直播电商发展洞察.pdf
│&nBSp;&nBSp;├┈2022年中国内容机构（mcn）行业发展研究报告.pdf
│&nBSp;&nBSp;├┈【年度巨献】抖音电商商家能力项经营指南.pdf
│&nBSp;&nBSp;├┈抖音电商更迭史，一文讲透兴趣电商前世今生.pdf
│&nBSp;&nBSp;└┈巨量算数2021抖音电商生态白皮书68页.pdf
├─2、直播生态——直播的核心思维与底层逻辑
│&nBSp;&nBSp;├─1.抖音直播底层算法逻辑
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音直播最新算法解析.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈直播间广场的算法逻辑与流量结构.jpg
│&nBSp;&nBSp;├─2.抖音电商算法深度解析，讲透权重&AMp;流量分配原理
│&nBSp;&nBSp;│&nBSp;&nBSp;├─文中附表导图
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈抖音电商算法深度解析，讲透权重&AMp;流量分配原理.docx
│&nBSp;&nBSp;├─5.主流直播间6种带货玩法及健康账号的结构体系
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈豆荚活动起号玩法.jpg
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈福袋卡广场.png
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈极度垂直起号玩法.jpg
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈健康的帐号结构.png
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈内容起号玩法.png
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈七天螺旋起号模式.png
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈千川投放玩法.jpg
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈主流直播间6种带货玩法及健康账号的结构体系.docx
│&nBSp;&nBSp;├─6.直播起号与执行优化
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈1.直播间进流量指标 如何提高流量来源.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈2.小店随心推起号规划.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈3.新号总体投放思路.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈4.千川投放起号数据指标.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈5.直播带货起号.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈6.直播带货数据指标.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈7.直播间标准化执行流程.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈8.直播间检查事项登记表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈9.选品维度细节和打分表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈千川投放起号数据指标.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈小店随心推起号规划.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈新号总体投放思路.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈选品维度细节和打分表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播带货起号.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播带货数据指标.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播间标准化执行流程.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播间检查事项登记表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播间进流量指标 如何提高流量来源.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播起号与执行优化(1).docx
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈直播起号与执行优化.docx
│&nBSp;&nBSp;├─7.2022新手帐号定位手册
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈2022新手帐号定位手册.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈抖音热门赛道及其代表账号盘点.xlsx
│&nBSp;&nBSp;├─9.递进式活动起号-玩法直播运营流程思维导图
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈递进式活动起号玩法.png
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈玩法直播运营流程（测爆品期）.png
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈玩法直播运营流程（承接期）.png
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈玩法直播运营流程（冷启动）.png
│&nBSp;&nBSp;├┈10.精准垂直粉丝起号.pdf
│&nBSp;&nBSp;├┈11.抖音作品审核机制与审核流程.png
│&nBSp;&nBSp;├┈12.小店随心推起号规划.xlsx
│&nBSp;&nBSp;├┈13.抖音短视频平台运营策略表.xls
│&nBSp;&nBSp;├┈14.直播起号规划.xls
│&nBSp;&nBSp;├┈15.抖音八大消费人群.xlsx
│&nBSp;&nBSp;├┈16.直播间参考数据.xlsx
│&nBSp;&nBSp;├┈17.抖音直播底层逻辑——起号逻辑(导图).pdf
│&nBSp;&nBSp;├┈18.抖音直播营销实战经验手册.pdf
│&nBSp;&nBSp;├┈19.如何借势抖音打造超级爆款：过亿投放预算验证的抖音投放体系.pdf
│&nBSp;&nBSp;├┈20.超级导图：抖音直播全方位认知.pdf
│&nBSp;&nBSp;├┈21.天财会语聊·3个年利润千万垂类赛道起盘核心玩法.pdf
│&nBSp;&nBSp;├┈3.抖音底层逻辑运行基础版2.0.pdf
│&nBSp;&nBSp;├┈4.2022年直播三种流量模型及玩法.docx
│&nBSp;&nBSp;└┈8.选品的底层逻辑及实操SOP.docx
├─3、团队打造——分工明确、权责清晰
│&nBSp;&nBSp;├─1、直播团队搭建与管理思路
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播间团队体系.png
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈直播团队搭建与管理思路.docx
│&nBSp;&nBSp;├┈2、如何从0-1搭建抖音电商团队？（写了5000+字讲透全流程+落地细节）.docx
│&nBSp;&nBSp;├┈3、四种直播带货团队结构及工作流程.png
│&nBSp;&nBSp;├┈4、抖音电商直播的28种角色类型（附岗位职责）.xlsx
│&nBSp;&nBSp;├┈5、直播团队的岗位职责设计.docx
│&nBSp;&nBSp;├┈6、带货直播间岗位工作流程.doc
│&nBSp;&nBSp;├┈7、直播团队工作安排.PPTx
│&nBSp;&nBSp;├┈8、直播团队搭建个人经验分享.pdf
│&nBSp;&nBSp;├┈9、直播业务框架.png
│&nBSp;&nBSp;└┈直播业务框架.emmx
├─4、开播准备——直播的货与场的拆解
│&nBSp;&nBSp;├─场
│&nBSp;&nBSp;│&nBSp;&nBSp;├─直播间0-1场景搭建
│&nBSp;&nBSp;│&nBSp;&nBSp;├─直播间贴纸合集
│&nBSp;&nBSp;│&nBSp;&nBSp;├─直播设备清单
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈直播间实景搭建玩法攻略.PPTx
│&nBSp;&nBSp;├─辅助资料
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈1、直播筹备图文教程.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈选品维度细节和打分表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播选品流程.png
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播选品流程.pos
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈直播选品明细表.xlsx
│&nBSp;&nBSp;└─货
│&nBSp;&nBSp;└─├┈10、抖音小店如何高效选品(思维导图).pdf
│&nBSp;&nBSp;└─├┈1、直播电商选品与交付管理规范.pdf
│&nBSp;&nBSp;└─├┈2022年护肤行业选品调研报告.pdf
│&nBSp;&nBSp;└─├┈2、如何挑选爆款商品【图文教程】.pdf
│&nBSp;&nBSp;└─├┈3、直播商品定价策略【图文教程】.pdf
│&nBSp;&nBSp;└─├┈4、新手直播间选品指南.docx
│&nBSp;&nBSp;└─├┈5、新手直播间排品引流攻略.docx
│&nBSp;&nBSp;└─├┈6、大咖实录：抖音电商选品实战篇.docx
│&nBSp;&nBSp;└─├┈7、【保姆级选品攻略】抖音电商选品建议80条.docx
│&nBSp;&nBSp;└─├┈8、直播间比较常见的排品策略是六段排品法.pdf
│&nBSp;&nBSp;└─└┈9、直播间组品(思维导图).png
├─5、直播引流——流量广撒网、用户精获取
│&nBSp;&nBSp;├┈电商直播间封面管理规范.docx
│&nBSp;&nBSp;├┈抖音电商直播投放策略指南.docx
│&nBSp;&nBSp;├┈抖音直播预告最新玩法大全.docx
│&nBSp;&nBSp;├┈灵魂12问！深度揭秘直播流量困境.docx
│&nBSp;&nBSp;├┈直播画面优化标准教案.PPTx
│&nBSp;&nBSp;├┈直播间流量玩法指南.docx
│&nBSp;&nBSp;├┈直播引流场景-短视频素材策略建议.pdf
│&nBSp;&nBSp;└┈直播引流短视频万能拍摄模板全方位拆解.docx
├─6、直播流程——直播流程的规划与设计
│&nBSp;&nBSp;├─辅助资料
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈2022直播项目执行表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【直播表格】直播工作计划表-(完整版).xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈日常直播工作流程表.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播短视频项目推进计划.png
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播短视频项目推进计划.pos
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播间标准化执行流程.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播流程安排(共5表).xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播流程分工图.png
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播流程分工图.pos
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈直播流程概述表.xlsx
│&nBSp;&nBSp;├─营销案例
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈2021年餐饮行业抖音号运营新方案.PPTx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈2021年益智类玩具品牌线上云趋势潮流发布会直播策划方案.PPTx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈2021双11爆款案例——美妆赛道.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈2021双11爆款案例——食饮赛道.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈2021双11爆款案例——食饮赛道空刻意面与茶里-微播易.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【茶瓷行业】这些直播间值得你参考.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【女装】2021AMII品牌女装抖音直播间运营方案.PPTx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【商业区】2021商业街区抖音宣传营销方案.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【食品】香菇酱食品线上传播推广策划方案.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈家电产品抖音运营方案【顶级版】.PPTx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈九江双蒸抖音代运营策划.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈汽车品牌抖音全年运营方案【顶级版】.PPTx
│&nBSp;&nBSp;├┈抖音快速起号（附带流程图大纲).pdf
│&nBSp;&nBSp;├┈直播带货流程及话术设计.docx
│&nBSp;&nBSp;├┈直播间脚本策划方案.pdf
│&nBSp;&nBSp;├┈直播脚本策划模板(单人双人).xlsx
│&nBSp;&nBSp;├┈直播脚本全流程表.xlsx
│&nBSp;&nBSp;├┈直播流程SOP表.xlsx
│&nBSp;&nBSp;├┈直播流程制定用流程管理直播间(思维导图).emmx
│&nBSp;&nBSp;├┈直播流程制定用流程管理直播间(思维导图).pdf
│&nBSp;&nBSp;└┈直播整体流程脚本.xlsx
├─7、直播复盘——数据复盘、做好直播优化
│&nBSp;&nBSp;├─辅助资料
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【数据复盘】【精品实战表格】每日直播数据登记.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【数据复盘】实时监测数据表(每三十分钟登记).xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【数据复盘】数据漏斗复盘表（每天必看）.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【数据复盘】直播复盘量化表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【数据复盘】直播复盘与改进计划.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【数据复盘】直播数据记录表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【数据复盘】直播运营数据日报表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【数据复盘】主播直播复盘表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【帐号复盘】账号直播内容自诊.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈【主播复盘1】下播结案表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈【主播复盘2】抖音直播带货主播下播结案表.xlsx
│&nBSp;&nBSp;├─罗盘直播复盘指南
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈动态图1.gif
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈动态图2.gif
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈动态图3.gif
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈罗盘直播复盘指南.docx
│&nBSp;&nBSp;├─像素级拆解：直播复盘执行细节讲解手册
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播复盘执行细节讲解手册.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈直播间数据记录&AMp;复盘.xlsx
│&nBSp;&nBSp;├─直播数据分析表格(共十套，表中含表哦）
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈短视频分析表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈分值维护表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈流量渠道转化数据.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈漏斗转化复盘表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈千川投放数据表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈实时流速分析表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播复盘总表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播商品分析表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播用户分析表.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈主播能力分析表格.xlsx
│&nBSp;&nBSp;├┈电商直播复盘方法论.PPTx
│&nBSp;&nBSp;├┈直播复盘-如何阶段性复盘直播数据？.docx
│&nBSp;&nBSp;└┈直播复盘工作流程.docx
├─8、团队成长——搭建高效能的运营团队
│&nBSp;&nBSp;├─1、运营成长
│&nBSp;&nBSp;│&nBSp;&nBSp;├─?进阶之路
│&nBSp;&nBSp;│&nBSp;&nBSp;└─?新手入门
│&nBSp;&nBSp;├─2、主播成长
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈1主播初级练习话术脚本.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈2021电商直播带货培训课件PPT(96P).PPT
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈2主播中级在线憋单话术逻辑脚本.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈3主播高级憋单和单品话术逻辑脚本.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈带货主播快速培训流程(思维导图).png
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音带货主播培训PPT-企业自播主播孵化PPT培训资料-带货主播怎么做？直播销售员课程.PPTx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音直播带货主播下播结案表(2022年版).xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈金牌主播16大必修素质.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈新人主播镜头动作培训.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈主播策略(思维导图).pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈主播该如何招聘，培养，留存.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈主播临场应变策略.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈主播直播带货常用话术培训教程.pdf
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈专业主播如何提粉丝留存率？.docx
│&nBSp;&nBSp;├─3、助播成长
│&nBSp;&nBSp;│&nBSp;&nBSp;├─助播工作体系
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈电商主播助理工作内容(思维导图).png
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈电商主播助理工作内容.emmx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈中控助播起号流程急操直播话术（思维导图）.png
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈主播助播话术参考(主播负责讲款，助播负责拉指标，逼单).docx
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈助播工作流程.doc
│&nBSp;&nBSp;├─4、场控成长
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈场控工作量化及考核.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈场控控评文案.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈高级场控职责.png
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播场控后台操作手册.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播间的日常维护手册（场控）1.emmx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈直播间的日常维护手册（场控）1.png
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈直播间水军(场控)攻略.docx
│&nBSp;&nBSp;├─5、客服成长
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈大促策划-客服部工作安排.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈电商客服培训手册.doc
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖店客服快捷短语（参考）.doc
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖店客服日常工作汇报模版.xlsx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音客服工作细节流程+主管对团队工作安排.docx
│&nBSp;&nBSp;│&nBSp;&nBSp;├┈抖音小店客服管理制度及考核机制.doc
│&nBSp;&nBSp;│&nBSp;&nBSp;└┈客服在各场景下的应对策略及话术建议.xlsx
│&nBSp;&nBSp;└─6、辅助资料
│&nBSp;&nBSp;└─├┈【定位】竞品对标分析表示例.xlsx
│&nBSp;&nBSp;└─├┈【定位】帐号人设定位参考表.xlsx
│&nBSp;&nBSp;└─├┈【分析】直播场记分析表.xlsx
│&nBSp;&nBSp;└─├┈【排班】直播排班表(按行业分类).xlsx
│&nBSp;&nBSp;└─├┈【排班】直播团队排班表(按岗位分类).xlsx
│&nBSp;&nBSp;└─├┈【售后】直播带货售后管理登记表.xlsx
│&nBSp;&nBSp;└─├┈【售后】直播间退换货统计表.xlsx
│&nBSp;&nBSp;└─├┈【投放】投放产品人群分析表（模板）.xlsx
│&nBSp;&nBSp;└─├┈【投放】投放数据分析表格汇总.xlsx
│&nBSp;&nBSp;└─├┈【销售】商品排款安排表.xlsx
│&nBSp;&nBSp;└─├┈【销售】直播带货商品销售利润表.xlsx
│&nBSp;&nBSp;└─├┈【销售】直播销售额数据统计表.xlsx
│&nBSp;&nBSp;└─├┈【销售】直播销售利润明细表1.xlsx
│&nBSp;&nBSp;└─├┈【销售】直播盈亏核算表.xlsx
│&nBSp;&nBSp;└─├┈【用亿脑打开】直播15大知识点总集.emmx
│&nBSp;&nBSp;└─├┈【综合】抖音最全30个赛道及159个细分道.xlsx
│&nBSp;&nBSp;└─├┈【综合】直播15大知识点总集.png
│&nBSp;&nBSp;└─├┈【综合】直播团队管理：日常工作安排.docx
│&nBSp;&nBSp;└─└┈【综合】直播运营全视图.pdf
└─9、脚本话术——提升直播间营销力的关键
└─├─001赛道话术
└─│&nBSp;&nBSp;├─01赛道分类
└─│&nBSp;&nBSp;└─02直播间话术拆解
└─├─002基础通用话术
└─│&nBSp;&nBSp;├─憋单话术逻辑
└─│&nBSp;&nBSp;├─关注话术
└─│&nBSp;&nBSp;├─互动话术
└─│&nBSp;&nBSp;├─销售话术
└─│&nBSp;&nBSp;├─新手直播宝典(共九册)
└─│&nBSp;&nBSp;├┈001、直播带货-追单话术.docx
└─│&nBSp;&nBSp;├┈002、直播带货-逼单话术.docx
└─│&nBSp;&nBSp;├┈003、直播带货-产品赋能话术.docx
└─│&nBSp;&nBSp;├┈004、直播带货-产品介绍话术.docx
└─│&nBSp;&nBSp;├┈005、直播带货-抽免单话术.docx
└─│&nBSp;&nBSp;├┈006、直播带货-抽奖福利话术.docx
└─│&nBSp;&nBSp;├┈007、直播带货-开场话术.docx
└─│&nBSp;&nBSp;├┈008、直播带货-开场拉在线话术.docx.docx
└─│&nBSp;&nBSp;├┈009、直播带货-开价话术.docx
└─│&nBSp;&nBSp;├┈010、直播带货-切款话术.docx
└─│&nBSp;&nBSp;├┈011、直播带货-完单话术.docx
└─│&nBSp;&nBSp;├┈012、直播带货-违规话术.docx
└─│&nBSp;&nBSp;├┈013、直播带货-解封模板话术大全.pdf
└─│&nBSp;&nBSp;├┈014、直播带货-开播拉人气、逼单话术(含详细指令模版).xlsx
└─│&nBSp;&nBSp;├┈015、【陪跑】陪跑团队的直播表(珠宝首饰品类).xlsx
└─│&nBSp;&nBSp;└┈015、直播带货-消费者感觉占便宜的话术.docx
└─├─003话术提升
└─│&nBSp;&nBSp;├─话术培训
└─│&nBSp;&nBSp;├┈001、45秒话术模板.docx
└─│&nBSp;&nBSp;├┈002、3分钟话术模板.docx
└─│&nBSp;&nBSp;├┈003、30分钟直播带货话术流程.docx
└─│&nBSp;&nBSp;├┈004、直播电商通用话术公式.docx
└─│&nBSp;&nBSp;├┈005、直播话术全套路大全(主播必备）.pdf
└─│&nBSp;&nBSp;├┈006、直播话术逻辑完整版(思维导图).pdf
└─│&nBSp;&nBSp;├┈007、直播带货精品话术400条(适用各环节).pdf
└─│&nBSp;&nBSp;├┈008、直播间100人在线的话术.docx
└─│&nBSp;&nBSp;├┈009、2022年常见直播违规营销汇总及新规话术修改示例.docx
└─│&nBSp;&nBSp;├┈010、直播间脚本策划方案.pdf
└─│&nBSp;&nBSp;├┈011、电商、抖音直播话术合集（附详细话术）.png
└─│&nBSp;&nBSp;├┈012、中控助播起号流程急操直播话术.png
└─│&nBSp;&nBSp;├┈013、3小时直播脚本规划表.xlsx
└─│&nBSp;&nBSp;├┈015、冷启动初级直播脚本规划表.xlsx
└─│&nBSp;&nBSp;├┈016、整体话术流程模板.xlsx
└─│&nBSp;&nBSp;├┈017、直播间黄金级销售话术四板斧教学(包含示例内容).xlsx
└─│&nBSp;&nBSp;├┈018、自建话术库模版.xlsx
└─│&nBSp;&nBSp;├┈020、抖音直播从 0-1 起号憋单话术模板.docx
└─│&nBSp;&nBSp;├┈021冷启动初级直播脚本规划 5分钟 模板.xlsx
└─│&nBSp;&nBSp;├┈022、单点场景应对话术.pdf
└─│&nBSp;&nBSp;└┈话术逻辑脚本梳理表.xlsx
└─└─004抖音客服话术
└─└─├┈100条应对顾客投诉的标准话术!.docx
└─└─├┈抖音小店接待话术包.docx
└─└─├┈抖音小店客服话术.docx
└─└─└┈客服在各场景下的应对策略及话术建议.xlsx

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