课程目录：
├──1.产品经理之道
|&nBSp; &nBSp;├──产品经理之道第二节.mp4&nBSp;&nBSp;125.83M
|&nBSp; &nBSp;├──产品经理之道第三节.mp4&nBSp;&nBSp;134.80M
|&nBSp; &nBSp;├──产品经理之道第一节.mp4&nBSp;&nBSp;127.91M
|&nBSp; &nBSp;├──产品之道第四节.mp4&nBSp;&nBSp;75.43M
|&nBSp; &nBSp;└──分享会.mp4&nBSp;&nBSp;130.56M
├──2.需求挖掘与分析
|&nBSp; &nBSp;├──洞察用户心理
|&nBSp; &nBSp;|&nBSp; &nBSp;├──0)0$G3Y8`AMITRT~L6EET2A.png&nBSp;&nBSp;48.36kb
|&nBSp; &nBSp;|&nBSp; &nBSp;├──洞察用户心理.mp4&nBSp;&nBSp;90.85M
|&nBSp; &nBSp;|&nBSp; &nBSp;└──洞察用户心理2.mp4&nBSp;&nBSp;114.43M
|&nBSp; &nBSp;├──需求挖掘与分析
|&nBSp; &nBSp;|&nBSp; &nBSp;├──AT7]IZPA2@~4H{AVE557V53.png&nBSp;&nBSp;48.05kb
|&nBSp; &nBSp;|&nBSp; &nBSp;├──如何分析需求.mp4&nBSp;&nBSp;33.90M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──如何获取需求.mp4&nBSp;&nBSp;62.21M
|&nBSp; &nBSp;|&nBSp; &nBSp;└──如何做需求决策.mp4&nBSp;&nBSp;31.37M
|&nBSp; &nBSp;└──用户研究方法
|&nBSp; &nBSp;|&nBSp; &nBSp;├──%~M~@TCVJ_C}QNS3B3JLX`7.png&nBSp;&nBSp;38.42kb
|&nBSp; &nBSp;|&nBSp; &nBSp;├──快速建立用户模型.mp4&nBSp;&nBSp;48.37M
|&nBSp; &nBSp;|&nBSp; &nBSp;└──用户研究基本方法.mp4&nBSp;&nBSp;39.36M
├──3.市场与竞品分析
|&nBSp; &nBSp;├──1竞品分析
|&nBSp; &nBSp;|&nBSp; &nBSp;├──1用户群分析.mp4&nBSp;&nBSp;41.27M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──2用户构成分析.mp4&nBSp;&nBSp;48.48M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──3功能分析.mp4&nBSp;&nBSp;46.90M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──4数据分析.mp4&nBSp;&nBSp;57.22M
|&nBSp; &nBSp;|&nBSp; &nBSp;└──5竞品分析案例解析.mp4&nBSp;&nBSp;66.46M
|&nBSp; &nBSp;└──2寻找市场切入点
|&nBSp; &nBSp;|&nBSp; &nBSp;├──1市场情况分析.mp4&nBSp;&nBSp;32.14M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──2相关市场分析.mp4&nBSp;&nBSp;87.07M
|&nBSp; &nBSp;|&nBSp; &nBSp;└──3寻找产品定位.mp4&nBSp;&nBSp;98.22M
├──4.精益产品设计
|&nBSp; &nBSp;├──1设计流程
|&nBSp; &nBSp;|&nBSp; &nBSp;├──1传统产品设计流程.mp4&nBSp;&nBSp;63.18M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──2精益产品设计流程.mp4&nBSp;&nBSp;49.22M
|&nBSp; &nBSp;|&nBSp; &nBSp;└──6NE@YL]ZXXW4V%[X_4_DYK5.png&nBSp;&nBSp;47.02kb
|&nBSp; &nBSp;├──2设计准备
|&nBSp; &nBSp;|&nBSp; &nBSp;├──1需求还是解决方案.mp4&nBSp;&nBSp;39.99M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──2为谁设计喝使用场景.mp4&nBSp;&nBSp;40.85M
|&nBSp; &nBSp;|&nBSp; &nBSp;└──NL04]LM0WP2RM3[N{X%)%EE.png&nBSp;&nBSp;30.28kb
|&nBSp; &nBSp;└──3设计方法
|&nBSp; &nBSp;|&nBSp; &nBSp;├──1规则设计与功能设计.mp4&nBSp;&nBSp;27.69M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──2流程设计与架构设计.mp4&nBSp;&nBSp;37.77M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──3原型设计.mp4&nBSp;&nBSp;26.03M
|&nBSp; &nBSp;|&nBSp; &nBSp;└──C4~SDGU[%`W7IG4XNL7333G.png&nBSp;&nBSp;40.25kb
├──5精益数据分析
|&nBSp; &nBSp;├──1认识数据–产品经理与数据分析
|&nBSp; &nBSp;|&nBSp; &nBSp;├──1数据的客观性.mp4&nBSp;&nBSp;79.20M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──2培养面对数据的“智慧”.mp4&nBSp;&nBSp;85.30M
|&nBSp; &nBSp;|&nBSp; &nBSp;└──3数据分析中的“误区”.mp4&nBSp;&nBSp;76.40M
|&nBSp; &nBSp;├──2获取数据–产品分析指标和工具
|&nBSp; &nBSp;|&nBSp; &nBSp;├──1网站数据指标.mp4&nBSp;&nBSp;56.57M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──2移动应用类数据指标.mp4&nBSp;&nBSp;61.87M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──3电商类数据指标.mp4&nBSp;&nBSp;51.59M
|&nBSp; &nBSp;|&nBSp; &nBSp;└──4UGC类数据指标.mp4&nBSp;&nBSp;37.70M
|&nBSp; &nBSp;├──3数据分析-产品数据分析框架
|&nBSp; &nBSp;|&nBSp; &nBSp;├──1基本分析方法.mp4&nBSp;&nBSp;61.89M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──2数据分析框架-AARRR.mp4&nBSp;&nBSp;40.09M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──3数据分析框架-逻辑分层拆解与漏斗分析.mp4&nBSp;&nBSp;45.35M
|&nBSp; &nBSp;|&nBSp; &nBSp;└──4数据会说谎.mp4&nBSp;&nBSp;49.21M
|&nBSp; &nBSp;└──4利用数据-数据驱动产品
|&nBSp; &nBSp;|&nBSp; &nBSp;├──1数据应用的场景.mp4&nBSp;&nBSp;38.66M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──2数据驱动产品的方法.mp4&nBSp;&nBSp;37.72M
|&nBSp; &nBSp;|&nBSp; &nBSp;└──3如何培养数据分析能力.mp4&nBSp;&nBSp;40.23M
├──6冷启动与高增长
|&nBSp; &nBSp;├──1产品经理的正确运营观
|&nBSp; &nBSp;|&nBSp; &nBSp;├──1运营的工作内容及素质要求.mp4&nBSp;&nBSp;212.06M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──2运营工作的核心目标.mp4&nBSp;&nBSp;70.84M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──3产品经理为什么要懂运营.mp4&nBSp;&nBSp;36.16M
|&nBSp; &nBSp;|&nBSp; &nBSp;└──4运营核心要素与基本原则.mp4&nBSp;&nBSp;26.54M
|&nBSp; &nBSp;├──2 从0到1，通过运营实现产品验证
|&nBSp; &nBSp;|&nBSp; &nBSp;├──1冷启动运营策略.mp4&nBSp;&nBSp;35.75M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──2拓展种子用户.mp4&nBSp;&nBSp;33.91M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──3种子用户运营.mp4&nBSp;&nBSp;27.17M
|&nBSp; &nBSp;|&nBSp; &nBSp;└──4MVP的产品验证.mp4&nBSp;&nBSp;34.97M
|&nBSp; &nBSp;├──3新媒体运营
|&nBSp; &nBSp;|&nBSp; &nBSp;├──1新媒体的价值和目标.mp4&nBSp;&nBSp;30.34M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──2建立产品发声渠道.mp4&nBSp;&nBSp;37.20M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──3传播与引爆的方法论.mp4&nBSp;&nBSp;44.32M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──4、H5创意集锦，刷爆朋友圈 上.mp4&nBSp;&nBSp;33.10M
|&nBSp; &nBSp;|&nBSp; &nBSp;└──5、H5创意集锦，刷爆朋友圈下.mp4&nBSp;&nBSp;33.00M
|&nBSp; &nBSp;├──4流量的秘密
|&nBSp; &nBSp;|&nBSp; &nBSp;├──1常见的渠道.mp4&nBSp;&nBSp;15.95M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──2渠道合作的方式.mp4&nBSp;&nBSp;11.65M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──3渠道防作弊.mp4&nBSp;&nBSp;27.75M
|&nBSp; &nBSp;|&nBSp; &nBSp;└──4常见的渠道需求.mp4&nBSp;&nBSp;8.62M
|&nBSp; &nBSp;├──5手把手教你如何让产品长大
|&nBSp; &nBSp;|&nBSp; &nBSp;├──1产品成长期、成熟期运营策略.mp4&nBSp;&nBSp;30.44M
|&nBSp; &nBSp;|&nBSp; &nBSp;├──2用户生命周期管理.mp4&nBSp;&nBSp;35.29M
|&nBSp; &nBSp;|&nBSp; &nBSp;└──3分解法达成目标.mp4&nBSp;&nBSp;32.38M
|&nBSp; &nBSp;└──))KY26GB6I2]UBC10Q7RJ(5.png&nBSp;&nBSp;25.71Kb
└──资料
|&nBSp; &nBSp;├──竞品调研文档模板.docx&nBSp;&nBSp;26.06kb
|&nBSp; &nBSp;├──用户调研文档模板.docx.zIP&nBSp;&nBSp;42.52kb
|&nBSp; &nBSp;└──作业模板.zIP&nBSp;&nBSp;102.25kb

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