├─01.阶段一：心理建设，走进产品经理的世界
│&nBSp;&nBSp;├─第1周 初识产品经理，到底产品经理是做什么的
│&nBSp;&nBSp;│&nBSp;&nBSp;├─第1章 产品经理起航
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-1 课程导学.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-2 开篇寄语.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-3 如何学习，才能让这门课真正发挥价值.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-4进群提示.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-5 阶段一第一周概述.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp;&nBSp;│&nBSp;&nBSp;├─第2章 了解互联网和互联网产品
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-1 互联网时代的特点和发展趋势.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-2 什么是产品？什么是产品经理？.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-3 在当下的互联网发展阶段，你认为优秀的产品经理应该是什么样的？.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-4 如何进入产品经理这个行业？.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-5 延展阅读：2021年的产品和产品经理.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-6 推荐的书籍和延展阅读资料.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp;&nBSp;│&nBSp;&nBSp;├─第3章 产品经理的角色和职责
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-1 产品经理在团队中扮演什么角色.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-2 产品经理在研发流程中扮演什么角色.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-3 延展阅读：产品经理在研发流程中扮演什么角色.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-4 产品经理的能力要求有哪些-1.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-5 产品经理的能力要求有哪些-2.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-6 产品经理的岗位分工有哪些.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-7 面对问题，产品经理是如何思考的.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-8 聊下你为什么想做产品经理吧.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-9 延展阅读：受程序员认可的产品经理有什么特征？.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-10 延展阅读：我是如何补全产品经理能力模型的.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-11 延展阅读：如何能做到思考全面？.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-12 推荐的书籍.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp;&nBSp;│&nBSp;&nBSp;└─第4章 产品经理是如何工作的
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 4-1 产品设计的5个阶段.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 4-2 为什么做？产品定位和差异化设计.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 4-3 怎么做？需求分析和功能架构.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 4-4 做成什么样？交互设计和流程逻辑.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 4-5 怎么能一直做？用户价值和商业价值.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 4-6 怎么能做大做强？数据分析和增长策略.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 4-7 一款资讯APP如何经历产品设计的5个阶段.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 4-8 分析一款自己熟悉的APP是怎么经历产品设计5个阶段的.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 4-9 延展阅读：关于给产品找方向，我的一些思考.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 4-10 延展阅读：面对需求时，尽量避免这些口头禅.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 4-11 推荐的书籍.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp;&nBSp;└─第2周 成为一名合格产品经理，该如何思考问题
│&nBSp; &nBSp;&nBSp; &nBSp;├─第1章 掌握用户思维，精准识别需求
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-1 为什么说用户思维对产品经理很重要.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-2 用户是谁？如何理解你的用户.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-3 用户想要什么？深挖需求、心智和场景.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-4 如何服务好我们的用户？学习用户价值模型.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-5 找一款自己熟悉的产品，分析它的用户是谁？他们想要什么？.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-6 延展阅读：十五道问题，深入了解你的用户.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-7 延展阅读：借助用户思维，帮你写出精彩产品文案.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-8 推荐的书籍.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp; &nBSp;&nBSp; &nBSp;├─第2章 掌握逻辑思维，学会清晰表达
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-1 什么是逻辑思维能力？有什么用？.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-2 如何掌握逻辑思维能力？-1.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-3 如何掌握逻辑思维能力？-2.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-4 如何在产品工作中运用逻辑思维思考问题-1.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-5 如何在产品工作中运用逻辑思维思考问题-2.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-6 当你想向领导证明某个产品功能有价值，如何用逻辑清晰的方式表达.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-7 延展阅读：如何评估产品经理的逻辑思维能力.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-8 延展阅读：案例告诉你如何用逻辑思维能力解决问题.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-9 推荐的书籍.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp; &nBSp;&nBSp; &nBSp;├─第3章 掌握管理思维，让协作井井有条
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-1 为什么要学习管理思维？产品经理要管哪些地方？.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-2 管人：管理团队心态-1.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-3 管人：管理团队心态-2.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-4 管人：管理团队心态-3.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-5 管事：管理项目情况-1.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-6 管事：管理项目情况-2.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-7 管产品：管理产品目标和范围.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-8 管自己：做好个人管理，成为高效能人士.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-9 尝试运用时间管理的工具，安排自己当下的事情？.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-10 延展阅读：作为管理者，你要承担什么样的职责？.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-11 延展阅读：如何向上管理老板预期.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;3-12 推荐的书籍.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp; &nBSp;&nBSp; &nBSp;└─第4章 掌握商业思维，让你的产品创造价值
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;4-1 为什么产品经理要具备商业思维？.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;4-2 如何理解、践行商业思维？-1.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;4-3 如何理解、践行商业思维？-2.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;4-4 介绍一款商业思维工具：商业模式画布-1.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;4-5 介绍一款商业思维工具：商业模式画布-2.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;4-6 基于商业模式画布，解读各产品的商业模式-1.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;4-7 基于商业模式画布，解读各产品的商业模式-2.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;4-8 尝试找一款产品，画出它的商业模式画布.md
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;4-9 延展阅读：互联网商业模式的特点.md
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;4-10 延展阅读：商业逻辑的历史进程.md
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;4-11 延展阅读：5个问题构建产品商业模型.md
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;4-12 延展阅读：怎么才算具备商业sense.md
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;4-13 推荐的书籍.md
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;
├─02.阶段二：开始动手，规划属于自己的产品
│&nBSp;&nBSp;├─第3周 洞察市场，寻找产品机会
│&nBSp;&nBSp;│&nBSp;&nBSp;├─第1章 解读市场环境，看清市场机会
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-1 阶段二第3周开场.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-2 关于课程项目实操方法的说明和建议.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-3 什么是市场分析？它的意义、原则和步骤-1.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-4 什么是市场分析？它的意义、原则和步骤-2.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-5 市场分析之市场背景分析-1.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-6 市场分析之市场背景分析-2.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-7 市场分析之市场现状分析.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-8 讲讲各产品的市场分析案例.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-9 基于一款你想做的产品，分析它的市场环境，以一份市场分析报告.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-10 延展阅读：如何保持市场敏感度.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-11 延展阅读：缺乏对行业的观察和思考，怎么办？送你一套解题口诀.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-12 延展阅读：如何验证你的市场分析能力是否到位.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-13 推荐的书籍.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp;&nBSp;│&nBSp;&nBSp;└─第2章 观察竞品，学习写一份竞品分析报告
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-1 竞品分析的目的和对象-1.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-2 竞品分析的目的和对象-2.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-3 竞品分析的流程和方法-1.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-4 竞品分析的流程和方法-2.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-5 如何撰写一份竞品分析报告.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-6 基于一款你想做的产品，写一份它的竞品分析报告.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-7 延展阅读：再给你一份竞品分析框架.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-8 延展阅读：做竞品分析不要做什么？.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-9 延展阅读：如何反推竞品设计思路.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-10 推荐的书籍和延展阅读资料.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp;&nBSp;└─第4周 收集需求，明确产品定位
│&nBSp; &nBSp;&nBSp; &nBSp;├─第1章 调研用户需求，提炼用户反馈
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-1 什么是用户调研？为什么要做调研？.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-2 如何通过调研获取需求？步骤和方法-1.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-3 如何通过调研获取需求？步骤和方法-2.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-4 如何设计一份优秀的用户调研问卷？.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-5 什么是用户画像？基于调研结果找到用户特征.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-6 用户调研案例串讲：从问卷到用户画像.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-7 基于一款你想做的产品，设计一份针对它的用户调研问卷.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-8 延展阅读：有哪些方法可以更深入理解用户.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-9 延展阅读：做用户画像时，拿不到用户身份怎么办？.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-10 延展阅读：怎么给内容创作平台做用户分层.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-11 延展阅读：完整的用户调研报告应该包括哪些内容？.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-12 推荐的书籍和延展阅读资料.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp; &nBSp;&nBSp; &nBSp;├─第2章 识别需求真伪，科学管理需求
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-1 需求的定义.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-2 需求的发现-1.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-3 需求的发现-2.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-4 需求的管理-1.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-5 需求的管理-2.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-6 需求的分析-1.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-7 需求的分析-2.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-8 需求的挖掘-1.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-9 需求的挖掘-2.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-10 基于一款你想做的产品，从各个来源收集你要做的需求.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-11 需求分析案例串讲：从收集到管理.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-12 扩展阅读：KANO模型，一套评估需求价值的工具.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-13 扩展阅读：如何评估的需求价值.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-14 扩展阅读：什么样的需求描述算是说清楚了？.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-15 扩展阅读：如何收集“内部”需求.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-16 扩展阅读：需求分析能力怎么评估？怎么提升？.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-17 推荐的书籍和延展阅读资料.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp; &nBSp;&nBSp; &nBSp;└─第3章 明确产品目标，规划产品方向
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;3-1 产品规划的概念和意义.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;3-2 产品规划的6个步骤-1.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;3-3 产品规划的6个步骤-2.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;3-4 基于一款你想做的产品，撰写你的产品规划书.md
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;3-5 扩展阅读：产品规划工具之安索夫矩阵.md
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;3-6 扩展阅读：矩阵式思考做产品规划.md
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;3-7 扩展阅读：如何基于公司目标制定产品规划.md
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;3-8 推荐的书籍和延展阅读资料.md
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;
├─03.阶段三：输出方案，让你的产品被团队认可
│&nBSp;&nBSp;├─第10周 垂直领域产品设计思路之电商类产品
│&nBSp;&nBSp;│&nBSp;&nBSp;├─第1章 电商产品背景介绍
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-1 电商产品的业务模式和功能架构.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-2 电商产品经理的职责和分工.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp;&nBSp;│&nBSp;&nBSp;└─第2章 电商产品核心功能设计思路
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-1 电商产品核心功能设计之交易体系.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-2 电商产品核心功能设计之促销功能.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-3 电商产品核心功能设计之供应链管理.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-4 如何理解电商的C2M模式.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-5 尝试用“人、货、场”的思考框架，分析一款电商产品.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-6 推荐的书籍和延展阅读资料.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp;&nBSp;├─第11周 垂直领域产品设计思路之toB类产品
│&nBSp;&nBSp;│&nBSp;&nBSp;├─第1章 B端产品背景介绍
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-1 B端产品的定义和业务方向-1.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-2 B端产品的定义和业务方向-2.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-3 B端产品的定义和业务方向-3.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp;&nBSp;│&nBSp;&nBSp;└─第2章 B端产品设计思路 （以CMS为例）
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-1 B端产品设计的核心流程.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-2 如何做B端产品的需求分析.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-3 B端产品的布局方式和交互特点.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-4 B端产品经理的3大能力要求.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-5 B端业务对产品经理的挑战.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-6 推荐书籍与延展阅读资料.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-7 如果让你去选一个B端产品方向去做产品经理，你看好哪个方向？.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp;&nBSp;├─第5周 需求落地第1步：搭架子
│&nBSp;&nBSp;│&nBSp;&nBSp;├─第1章 1张表、4张图，助你搭好产品架构
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-1 14-1产品架构的概念和意义.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-2 14-2思维导图，将架构可视化.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-3 14-3架构学习之实体概念定义表.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-4 架构学习之信息架构图-1.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-5 架构学习之信息架构图-2.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-6 架构学习之状态流图-1.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-7 架构学习之状态流图-2.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-8 架构学习之功能架构图-1.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-9 架构学习之功能架构图-2.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-10 架构学习之业务流程图-1.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-11 架构学习之业务流程图-2.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-12 基于一款你想做的产品，画出它的1张表、4张图.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-13 （选做）找到市面上一款你比较熟悉的产品，画出它的1张表、4张图.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-14 怎么画好业务流程图？.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-15 怎么给中台做产品架构.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-16 推荐的书籍和延展阅读资料.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp;&nBSp;│&nBSp;&nBSp;└─第2章 实战案例：以一款资讯产品为例，讲解如何给它搭架子
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-1 一款资讯APP的产品架构案例-1.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-2 一款资讯APP的产品架构案例-2.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-3 一款资讯APP的产品架构案例-3.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-4 聊一聊你在做产品架构时，会遇到什么问题，你是怎么思考和解决的.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-5 36氪APP的产品架构设计思路.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-6 推荐的书籍和延展阅读资料.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp;&nBSp;├─第6周 需求落地第2步：画原型
│&nBSp;&nBSp;│&nBSp;&nBSp;├─第1章 Axure工具使用基础
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-1 Axure基础界面介绍-1.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-2 Axure基础界面介绍-2.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-3 Axure基础界面介绍-3.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-4 Axure常用功能和使用指南-1.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-5 Axure常用功能和使用指南-2.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-6 基于一款你想做的产品，用Axure画出它的核心页面.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-7 以一款资讯APP为例，用Axure进行重绘-1.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-8 以一款资讯APP为例，用Axure进行重绘-2.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-9 以一款资讯APP为例，用Axure进行重绘-3.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-10 产品经理要掌握Axure到什么程度.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-11 推荐的书籍和延展阅读资料.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp;&nBSp;│&nBSp;&nBSp;└─第2章 交互原型绘制指南
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-1 交互设计的基本原则-1.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-2 交互设计的基本原则-2.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-3 交互设计的基本原则-3.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-4 交互设计流程规范-1.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-5 交互设计流程规范-2.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-6 交互原型文档的撰写方法-1.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-7 交互原型文档的撰写方法-2.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-8 交互原型文档的撰写方法-3.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-9 案例讲解如何产出一份交互原型文档-1.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-10 案例讲解如何产出一份交互原型文档-2.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-11 基于一款你想做的产品，写一份核心页面的交互原型文档.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-12 交互设计中的一些可用性原则介绍.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-13 交互设计能力如何评估？.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-14 如何快速提升交互设计能力.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-15 推荐的书籍和延展阅读资料.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp;&nBSp;├─第7周 需求落地第3步：写文档
│&nBSp;&nBSp;│&nBSp;&nBSp;├─第1章 初识需求文档
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-1 什么是需求文档？-1.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-2 什么是需求文档？-2.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-3 什么是BRD？应该怎么写？.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-4 什么是MRD？应该怎么写？-1.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-5 什么是MRD？应该怎么写？-2.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-6 基于一款你想做的产品，写一份关于这款产品的BRD和MRD.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-7 如何将BRD和MRD进行合并？.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-8 推荐的书籍和延展阅读资料.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp;&nBSp;│&nBSp;&nBSp;└─第2章 如何撰写产品需求文档（PrD）
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-1 PrD基本背景介绍-1.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-2 PrD基本背景介绍-2.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-3 如何写PrD的概述部分？-1.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-4 如何写PrD的概述部分？-2.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-5 如何写PrD的全局说明部分？-1.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-6 如何写PrD的全局说明部分？-2.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-7 如何写PrD的功能需求部分？-1.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-8 如何写PrD的功能需求部分？-2.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-9 如何写PrD的非功能需求部分？-1.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-10 如何写PrD的非功能需求部分？-2.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-11 PrD如何收尾和优化效率？-1.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-12 PrD如何收尾和优化效率？-2.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-13 以一款APP某版本需求为例，撰写PrD文档-1.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-14 以一款APP某版本需求为例，撰写PrD文档-2.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-15 基于一款你想做的产品，写一份关于这款产品的PrD.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-16 一篇文章帮你讲透PrD.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-17 写PrD时，你要注意什么？.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-18 PrD和原型，到底写哪个.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-19 如何写出让开发看的懂的需求文档.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-20 推荐的书籍和延展阅读资料.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp;&nBSp;├─第8周 大案例串讲和输出：从0到1，完成一款小说APP的产品设计
│&nBSp;&nBSp;│&nBSp;&nBSp;├─第1章 从点子到产品，做出合理决策
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-1 市场调研，为什么要做一款免费小说APP-1.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-2 市场调研，为什么要做一款免费小说APP-2.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-3 竞品分析，市面上免费小说APP有哪些-1.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-4 竞品分析，市面上免费小说APP有哪些-2.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-5 用户调研，喜欢看免费小说的都是什么人-1.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-6 用户调研，喜欢看免费小说的都是什么人-2.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-7 需求分析，收集整理免费小说产品需求-1.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-8 需求分析，收集整理免费小说产品需求-2.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-9 你觉得从点子到决策的过程中，可能会遇到什么问题？以及如何解决.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-10 免费小说产品的行业背景和流量获取方法.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-11 推荐的书籍和延展阅读资料.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp;&nBSp;│&nBSp;&nBSp;└─第2章 从决策到落地，清晰表达思路
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-1 产品规划，要做什么样的免费小说APP-1.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-2 产品规划，要做什么样的免费小说APP-2.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-3 架构设计，画出免费小说APP的产品架构-1.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-4 架构设计，画出免费小说APP的产品架构-2.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-5 你觉得从决策到落地的过程中，可能会遇到什么问题？以及如何解决.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-6 免费小说用户的激活方式.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-7 免费小说的变现方式.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-8 推荐的书籍和延展阅读资料.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp;&nBSp;└─第9周 垂直领域产品设计思路之内容类产品
│&nBSp; &nBSp;&nBSp; &nBSp;├─第1章 社区产品的设计思路
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-1 社区产品的定义和特点.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-2 微博是怎么做媒体型社区的？.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-3 豆瓣是怎么做小组型社区的？.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-4 知乎是怎么做问答型社区的？.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-5 如何设计好一款社区产品？.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-6 社群、社区、社交有什么区别？.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-7 社区的核心是什么？.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-8 做好社区UGC，要考虑哪些维度？.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-9 【讨论题】你看好哪款社区产品？为什么？写出你的思考.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-10 推荐的书籍和延展阅读资料.md
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp; &nBSp;&nBSp; &nBSp;└─第2章 在线教育产品的设计思路
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;2-1 在线教育产品定义和分类.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;2-2 获客阶段的产品设计思路.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;2-3 交付阶段的产品设计思路.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;2-4 如何设计产品让用户保持学习.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;2-5 如何设计产品让业务高效运转.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;2-6 聊聊在线教育的训练营模式.md
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;2-7 适合产品经理的课程体系应该是什么样的？.md
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;2-8 【学习任务】选一款在线教育产品，分析它是如何让你持续留存的.md
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;
├─04.阶段四：推进上线，持续优化你的产品
│&nBSp;&nBSp;├─第12周 项目管理，确保顺利上线
│&nBSp;&nBSp;│&nBSp;&nBSp;├─第1章 产品项目管理概述
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-1 本阶段概述.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-2 什么是项目管理-1.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-3 什么是项目管理-2.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-4 项目如何启动.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-5 如何做项目计划-1.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-6 如何做项目计划-2.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-7 如何做项目计划-3.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-8 项目如何执行如何监控-1.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-9 项目如何执行如何监控-2.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-10 项目如何收尾-1.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-11 项目如何收尾-2.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-12 项目复盘会怎么开？.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-13 我是怎么把控项目进度的？.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-14 案例告诉你项目出了风险怎么办？.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-15 项目管理的风险规避心得.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-16 推荐的书籍和延展阅读资料.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-17 以项目负责人的身份，向高层撰写一份项目进展报告邮件.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp;&nBSp;│&nBSp;&nBSp;└─第2章 项目管理中的沟通协作
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-1 识别项目干系人-1.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-2 识别项目干系人-2.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-3 与工程师沟通，保持高效状态-1.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-4 与工程师沟通，保持高效状态-2.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-5 与业务团队沟通，保障项目可用-1.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-6 与业务团队沟通，保障项目可用-2.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-7 推荐几个比较好用的沟通管理工具.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-8 别管那么多，这需求很急.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-9 聊聊项目管理中信息同步的重要性.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-10 推荐的书籍和延展阅读资料.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-11 假设有了新的需求插入，需要重新排期，请撰写一份邮件向团队说明.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp;&nBSp;├─第13周 数据分析，观察上线效果
│&nBSp;&nBSp;│&nBSp;&nBSp;├─第1章 数据分析入门
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-1 数据分析的概念和目的.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-2 数据分析的范围.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-3 数据分析的思路和流程.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-4 常用的分析方法和模型.mp4
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-5 做产品要分析哪些数据？如何确保它们的准确性？.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-6 当发现数据变化，如何展开分析.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-7 推荐的书籍和延展阅读资料.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-8 当你发现某天，你的产品核心指标下降了，应该如何分析？写出思路.md
│&nBSp;&nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp;&nBSp;│&nBSp;&nBSp;└─第2章 数据分析实战解析
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-1 构建数据指标体系.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-2 根据数据表现分析问题.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-3 怎么写数据分析报告.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-4 如何提升数据分析能力.mp4
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-5 什么叫“对数据敏感”.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-6 数据指标怎么拆解.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-7 推荐的书籍和延展阅读资料.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-8 针对你所构想的产品，设计出它的指标体系.md
│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp;&nBSp;└─第14周 用户增长，让产品不断跃迁
│&nBSp; &nBSp;&nBSp; &nBSp;├─第1章 用户增长基本概念认知
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-1 什么是用户增长？为什么要做增长？.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-2 用户增长要掌握的运营能力.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-3 认知用户：做好用户增长的前提.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-4 用户增长的常用工具、模型和方法论.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-5 参与用户增长的各角色及分工.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-6 实战讲解：从0到1完成一次增长实验.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp; &nBSp;&nBSp; &nBSp;└─第2章 案例解读市面上常见的增长策略
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-1 增长案例之裂变型增长.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-2 增长案例之激励型增长.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-3 增长案例之渠道型增长.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp;&nBSp;
├─05.阶段五：求职产品经理，你应该准备什么
│&nBSp; &nBSp;├─第15周 产品经理求职指南
│&nBSp; &nBSp;│&nBSp;&nBSp;├─第1章 了解产品经理岗位要求
│&nBSp; &nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-1 产品经理的招聘流程解读.mp4
│&nBSp; &nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-2 招聘渠道有哪些？哪里去找招聘信息.mp4
│&nBSp; &nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;1-3 如何解读招聘JD，找到适合你的岗位.mp4
│&nBSp; &nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp; &nBSp;│&nBSp;&nBSp;├─第2章 复盘自己，准备简历
│&nBSp; &nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-1 产品经理的简历应该要包含哪些部分.mp4
│&nBSp; &nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-2 如何在简历中体现自己的能力和优势.mp4
│&nBSp; &nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;2-3 除了写好简历内容，你还应该做哪些事.mp4
│&nBSp; &nBSp;│&nBSp;&nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp; &nBSp;│&nBSp;&nBSp;└─第3章 面试指导和经验分享
│&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;3-1 面试前，知己知彼、充分调研、有备而来.mp4
│&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;3-2 面试中，表达清晰、沟通到位、寻找共鸣.mp4
│&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;3-3 面试后，主动提问、认真复盘、建立联系.mp4
│&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;3-4 产品经理常见的面试问题和回答技巧.mp4
│&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;3-5 拿到offer后，如何做出最优决策.mp4
│&nBSp; &nBSp;│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp; &nBSp;└─第16周 产品经理的职业发展之路
│&nBSp; &nBSp;&nBSp; &nBSp; ├─第1章 产品经理的职场进阶路径
│&nBSp; &nBSp;&nBSp; &nBSp; │&nBSp; &nBSp;&nBSp;&nBSp;1-1 产品经理的岗位划分方式.mp4
│&nBSp; &nBSp;&nBSp; &nBSp; │&nBSp; &nBSp;&nBSp;&nBSp;1-2 不同阶段的产品经理，能力要求都有哪些.mp4
│&nBSp; &nBSp;&nBSp; &nBSp; │&nBSp; &nBSp;&nBSp;&nBSp;1-3 如何一步步掌握成长技能，获得职场晋升.mp4
│&nBSp; &nBSp;&nBSp; &nBSp; │&nBSp; &nBSp;&nBSp;&nBSp;1-4 技术转行产品，如何发挥优势、克服不足.mp4
│&nBSp; &nBSp;&nBSp; &nBSp; │&nBSp; &nBSp;&nBSp;&nBSp;1-5 产品经理自我成长、自我学习的一些建议.mp4
│&nBSp; &nBSp;&nBSp; &nBSp; │&nBSp; &nBSp;&nBSp; &nBSp;
│&nBSp; &nBSp;&nBSp; &nBSp; └─第2章 产品经理发展趋势解读及应对之道
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-1 产品经理岗位趋势之一：垂直化、精细化.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-2 产品经理岗位趋势之二：业务导向，拿结果.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-3 产品经理岗位趋势之三：互联网+.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp; 2-4 回顾与展望，产品经理如何应对当下互联网发展趋势.mp4
│&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;&nBSp; &nBSp;
└─资料.zIP

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